Electing to re-brand any business is a choice that shouldn’t be taken casually, but for franchise brands, there are even more deliberations to take into account. If you think your brand is due a revive so it continues to appeal to patrons, this guide can help you refit your image without damagingly impacting your business.
How do you know that your brand is outmoded?
Re-branding outlays a lot of time and money, and it can truly have an adverse effect on a franchised business if it’s not done precisely. After all, the value of your rational property, including trademarks and logos, is what makes your business so familiar and so appealing to potential franchisees. Even famous franchises need to alter their brand to keep up with the times. But how do you know whether this level of franchise development is precise for your business?
Here are a few signs that your brand might necessitate re-positioning:
1. The outlooks of your board audience have changed
As your franchise advances and raises, the expectations of your client base will advance. To safeguard that you always comprehend your target audience, hold even focus groups or polls to discover out as much as you can about your patrons. This will permit you to create profiles on your target audience to continuously check your brand pleas to them.
2. You’ve updated your product offering or service
Just like other businesses, franchise brands raise and change over time. If you’ve extra more products or services to your list or developed expertise in one zone, you should contemplate whether your current offering is replicated in your branding. In a similar way, you should assess your branding if there are any noteworthy changes to your business. Possibly several of the leadership roles have been given over to different people, who are taking the business in a somewhat different direction.
Your logo might have been very pertinent to your business when you initially launched your franchise, but it might blur what it is your business does now that you’ve different your product offering, for instance. Outdated branding can consequence in your clienteles not understanding what you do and what your stance for, which can have devastating effects on your efficacy.
3. You want to plea to a novel client base
Your branding might have aided you to attract a specific audience or appeal to clientele in a specific terrestrial area, but if you're looking to clutch the attention of a novel audience, you may necessitate updating your brand, specially if your brand has persisted unchanged for numerous years. A fresh take on your well-known brand identity might be the novel lease of life it needs.
4. Your current brand is performing ailing
Sometimes, franchise expansion is needed to inject novel life into a tired business. This can be attained by creating an updated version of your logo and founding a promotion campaign to accompany its launch. Think of, it’s not just a logo or a tagline that outlines your brand; sometimes just prompting folks of the products and services you offer through a relaunched brand can aid rally
client awareness and performance.
If any of these hints apply to your business, it might be time for some franchise expansion – but what’s the finest way to update your brand uniqueness?
How to efficaciously refresh a franchise brand
From well-known franchises to lesser-known franchise brands, triumph hinge on the forte of brands to represent steady and high-quality experiences to clienteles. If your franchise is in need of a brand rehab, here are our top tips on how to get it precise:
1. Don’t move too far off from your original branding
Your brand might need to be refreshed, but don't be attracted to completely overhaul the core basics of your brand so that it becomes bizarre. This might truly lose your custom, as consumers may not subordinate your optimistic reputation with your new branding. Mostly for your logo, it's indispensable that you assimilate some original features into the novel one, so it looks modernized
rather than utterly different. Most businesses opt to keep their unique colours and merely change the design of the logo.
Employ the services of a professional branding agency to help you form a connection between the old and the novel. Bidding to re-brand in-house can consequence in pricey slip-ups being made.
2. Comprise your franchisees
Your franchisees will know your clientele better than anybody. Including several franchisees through the redesign phase will help to safeguard that any modifications to the brand remain allied to client expectations.
Franchisees should not only be accessed but also educated. To safeguard you have the support and support of your franchisees, you should make them all conscious of how the revitalized brand will move them. An intense way to do this is to share the re-branding procedure, timelines and draft plans with franchisees at a keen franchisee event. This way, you can get instantaneous feedback and address any concerns.
When discoursing the re-brand, you should emphasis on how it will help franchisees’ businesses become more successful and money-making. Remember: customer-facing material and the operations guide will necessitate being updated, and added training should be arranged for franchisees and their personnel.
3. Assess your messaging and tone of voice
Ask yourself whether your existing messaging appeals to the board audience you want to entice. If it is no longer pertinent, look at how you can rally it. If you’re a clothing store trying to plea to adolescents and young adults, for example, a less formal approach will perhaps work well. If you’re a debt brooking service, your clients will want to distinguish that you are professional and stern about doing a virtuous job.
Acclimatize your writing style to suit your target client and make sure the message you’re endorsing is working well for your business. Then, use this novel tone of voice in any material that scopes your customers or patrons, such as email campaigns and publicizing billboards. The most significant thing, though, is to link with the customer or client on a human level. Even if you want to seem vastly professional, there are ways to connect without coming across as an unidentified corporation.
4. Ponder launching a novel product or service
There’s no necessitate to wholly change the face of your business. You could instead just present one novel line or products or services. This way, you can take your business in a new, fresh direction without estranging customers or clients who were faithful to the old brand. Of course, this tactic will be extraneous or contrary for some businesses, but if you think it could slog well for you, take the time to work out what your clientele or clients want and how you can bring it.
5. Look at your twin
As much as you might not want to confess it, your visual identity affects consumers’ view of your brand. You may have a groundbreaking product offering and bizarre client reviews, but if you have an old-fashioned website and fuzzy marketing photographs, you’re putting yourself at a difficulty.
Ponder about hiring a professional photographer to take high-quality pictures of your products, business sites and content clientele.
While you’re doing this, make certain your website is augmented for mobiles and tablet devices. If you haven’t already done this, you’re lost a trick, as many of your latent customer or clients will be retrieving it via their phone. Once your website is mobile augmented, ensure it looks contemporary and is meek to navigate. The more professional your business seems the more practice you’re probably to get.
Conclusion
At Frantastic, we help our clients by providing ample of franchising opportunities across sectors and industries for such stirred and self-driven people to make it first time right in franchising world and shaping brand with franchising and cracking the growth latent of the business. We are the one-stop solution for the business aspirants and budding entrepreneurs who look out for their career in their business