Food has been the eternal requirement of us human beings. A lot has happened in the innovations related to the business of serving food over the years and yet we see new trends every day. From exotic ingredients to exotic locations, the concepts have been numerous. Some of these trends have continued for long and become established categories in the food business.
Customers look out for new experiences but also have marked preferences and tastes. Profit margins in the restaurant businesses are large enough to evince interest in investors. Now there are many people that have taken their interest in food to a higher level by launching food and beverage services.
Many of the popular restaurants with multiple branches are also interested in the franchise route for expansion of their business. A person looking to invest in a franchise restaurant will have many aspects to inquire about. Such a person should try to look forward into the future in order to get a franchise that will earn him profit for a long time.
In the past, Indians associated eating out with traveling or with luxury. They have come a long way from these ideas and look at eating out in a very evolved fashion.
Eating out is now more about socializing, experiencing the joy of discovering something new, being healthy, and even about being ethical. More intriguing is the fact that this outlook is maintained from within the limitations or preferences marked out by religion and climate. It is wonderful to see so many franchise restaurant businesses thriving in spite of such demands and ever-increasing competition.
Let us understand a few trends in the food business that have begun recently in India and show the potential to last long enough.
Quick Service Restaurants
Time has come to the point where people do not have time even for the essential basic needs such as eating and sleeping. No wonder, in this era of instant food, customers expect restaurants to serve food within minutes. Restaurants need a format that will allow them to provide quick service to their patrons.
In many situations, people are not willing to spend time to go through elaborate menus and order food that requires an even more elaborate process to be cooked and served. The era of fine dining is waning because of the wealthier a person, the more demands on his time. Customers just want the ease of walking into a restaurant and ordering one of their all-time favorites.
It is a different matter that quick service is expected in all kinds of cuisines from Chinese to Mexican. The menu has to be designed carefully so as to provide fresh food insecurity a short time. Most of the franchises in the quick service segment use semi-processed food in order to maintain a standard taste while reducing the cooking time.
This trend has ruled the restaurant businesses all over the world for a long time and they keep adapting to rapidly changing preferences. They are also flexible enough to change their food according to local tastes, needs, and competition from local businesses.
Time is in short supply everywhere and hence Quick Service Restaurants will continue to make profits in the future.
Health Oriented
In the last row decades, the changes in every sphere of life have been fast and extremely. Whether you think of climate or you think of children's toys, everything has gone a sea change in just a few years. Systems and habits established over centuries have taken only months to change completely.
One collective realization with respect to these changes is that the new lifestyles are not healthy. Overall health and fitness are at more risk from pollution, stress, sedentary lifestyle, and lack of access to healthy products.
This has led to the establishment of many food franchises that focus on health. These businesses not only focus on healthy ingredients or processes but also on providing a relaxing ambiance to relieve stress.
A lot of food franchises such as Birmies in Ahmedabad have become popular due to their comfort foods which resemble home cooked meals.
Fresh fruits, salads, organic, and vegan foods are increasingly in demand, especially in the premium segments. People spend a lot of time and money in gyms to enhance fitness and refrain from any oily or high-calorie foods that can throw them off the balance.
Rising levels of pollution have resulted in an increase in allergies such as lactose intolerance and they look restaurants that serve gluten-free, dairy-free and vegan foods. Apart from taste customers are increasingly focusing on what goes into their food.
Home delivery
The number of families with working parents is on the rise. Traffic snarls are getting more complicated by the day and waiting time for resultants at weekends are too discouraging for people to go out. On the other hand, food delivery apps give good membership deals and discounts.
Everything put together, ordering food at home has become very comfortable for customers. There are a few home delivery services that are into high end catering for parties and serve authentic and rare recipes that connoisseurs are willing to pay a premium for.
There are tiffin delivery services that customize food according to a person's calorie needs and other dietary prescriptions. Children or aged people can be sent healthy, tasty, and warm food in school or at home at the right time.
The success of pizza chains such as William John's Pizza is a good example of a combination of all three categories into one single franchise. They serve pizza as well as salads and are quick to respond to home delivery orders too.
In spite of so many customized provisions to meet the demand in food and beverage services, there is still enough space for more innovative ideas. A quick look at the queues at any restaurant during the weekends will convince you for the need for a new franchise restaurant in the area.
Whenever you are interested in any food franchise business, do not forget to ask yourselves why would you want to walk into a particular franchise restaurant. A food franchise becomes popular not only because of the great food that it serves but also because of its special character which becomes the essence of a dining experience. A franchise will have to carve a special place for itself in the local community as a hub for various activities and as a meetup place.
When you scan the opportunities for franchise available, you may find some of the local franchise businesses such as Jay Bhavani Vadapav having a good grip on the pulse of the market. On the other hand, the well-known franchise businesses may have a better business in the food delivery segment which is a big share of the market today.
Looking at the scenario of restaurant franchises in India, the need for restaurants that can provide food that can be accessed easily and assures one of being as healthy and delicious as home cooked food. Study the market trends, market needs and opportunities available to you. An in-depth observation of the market will provide you with the answer that you are looking for.
Comentários